Powerful KOL Evaluation Tool
KAPE is a powerful evaluation tool to help brands measure the
performance efficiency of their investment in KOLs.
The Need For An Evaluation
GAUGE THE PERFORMANCE OF YOUR INVESTMENTS
With the rise of social media marketing and advertising, Hylink seeks to stay ahead of the competition by providing clients with the best-in-class social reporting and measurement.
KOLs (Key Opinion Leaders, also known as “influencers”) are becoming a true force in the China advertising space, but accurately measuring their impact has proven difficult for many agencies. As an increasing number of KOLs gain prominence, it is evermore crucial for brands to have the ability to gauge the performance of their investments.
Our Methodology
BIG DATA UTILIZATION REINFORCED WITH BEHAVIORIAL SCIENCE
As China’s largest independent ad agency, Hylink has worked with
an extensive list of KOLs across an array of industries. In doing so,
we have acquired a comprehensive network of data that spans
China’s top social media platforms, including Weibo and WeChat.
ASSEMBLE
Assemble a collection of comprehensive data
INTEGRATE
Integrate Hylink’s extensive insights from working with KOLs
DEVELOP
Develop an advanced and accurate evaluation model
Our Data Is Gathered From
1
Hylink's database
(300,000+KOLs)
2
Campaign Report
3
KOL Interviews
Integration & Implentation
CUSTOMIZABLE WEIGHTS FOR DISTINCT CLIENT GOALS
The KAPE index has the versatility to be implemented across a variety of industries, adapting to changes in evaluation metrics and the client’s marketing objectives. Since the index is based on Hylink’s extensive experience, knowledge, and research, the KAPE score is the most advanced and adaptive measurement used to evaluate performance efficiency.
KAPE CAN BE IMPLEMENTED ACROSS A VARIETY OF
TRAVEL
TECH
FILM & TV
SPORT
LIFESTYLE
BEAUTY
FASHION
HEALTH
Contact Us

Contact Us

For insights on your next digital campaign!

Contact Info

Los Angeles
225 Santa Monica Boulevard, 8th Floor
Santa Monica, CA 90401

+1(310)906-5965

hello@hylinkgroup.com

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